Seller Marketing Plan

How we will sell your home

The full plan, start to finish. What we do, when we do it, and why each step protects your timeline and your net proceeds.

Most sellers have sat through a listing presentation that was mostly a slideshow about the agent. This is not that. Below is the actual process we run on every listing, the marketing your home receives, and the standards we hold ourselves to.

Selling well is not luck. It is preparation, positioning, and a plan you can see in advance.

Our Standard

Proactive. Relationship-driven. Referable.

Those three words are the filter for every decision we make on your listing. Proactive means you hear from us before you have to ask. Relationship-driven means we would rather give you honest guidance than an easy answer. Referable means we are building a business you would feel comfortable recommending, which is only possible if the experience is genuinely good.

CommunicationClear and consistent, with no chasing.
GuidanceProactive and a step ahead of the deadline.
ExperienceSmooth and predictable, start to finish.
ServiceThe kind you would feel confident referring.
The Process

Eight steps from consultation to closing

1
ConsultationWe meet at your home, walk it together, and talk through your goals, timeline, and any constraints. You get a plan built around your situation, not a template.
2
Strategic listing and market analysisA data-driven review of comparable sales, current competition, absorption rate, and price-range performance so your list price is a decision, not a guess.
3
Final prep and pricingWe finalize improvements, cleaning, decluttering, and staging, then confirm the list price against current conditions right before launch.
4
Launch and marketProfessional photography, then syndication across 100+ websites plus targeted social. Your listing goes live everywhere at once, not in stages.
5
Showings and feedbackWe gather feedback, review what it actually means, and adjust strategy based on real buyer response instead of waiting and hoping.
6
NegotiateWe evaluate every offer beyond price: terms, timelines, buyer strength, and risk, so you can move forward confidently.
7
ContingenciesInspection and financing are where deals wobble. We walk you through what is normal, what is negotiable, and how each choice affects your sale.
8
ClosingWe coordinate the details and deadlines so the finish is predictable. You sign, you hand over keys, and the process ends the way it started: with no surprises.
Marketing

Where your home actually gets seen

Staging and photographyStaging sets the tone before a buyer reads a single line of the listing. When it helps, we bring in a professional stager, then professional photography once the home is ready. Photos are the first showing, and most buyers decide from them whether there will be a second.
MLS and syndicationYour property is listed in the Central Iowa MLS, which auto-populates hundreds of downstream sites including Realtor.com, Zillow, and Trulia. One accurate listing, distributed everywhere buyers are already looking.
Social and paid reachYour listing goes out across our social channels and to an audience that already follows Central Iowa real estate content. That audience did not appear overnight, and it works for every seller we represent.
Showcasing your communityBuyers do not only buy the house. We market the neighborhood too: recreation, restaurants, schools, and commute. Tell us what you love about living there, because the buyer who wants your home probably wants those things too.
Open house, when it fitsOpen houses can be a strong opening move for the right property, and a waste of a Sunday for the wrong one. We will tell you honestly which yours is.
Visible signage and direct outreachA highly visible sign still generates calls, and we work our own database and agent network directly rather than only waiting on portal traffic.
Why It Matters

What preparation actually buys you

Two things move a seller's outcome more than anything else: how ready the home is when it launches, and whether the price matches what the market will actually pay right now.

A home that launches prepared tends to spend less time on the market. Less time on the market means fewer weekends cleaning, fewer interruptions, fewer strangers walking through, and less pressure to accept a weak offer because the listing has gone stale. Homes that sit long enough eventually attract price-reduction conversations instead of offer conversations.

Pricing works the same way. Aim too high and you spend your best weeks of buyer attention on an audience that will not act. Aim too low and you leave money on the table. We will walk you through the tradeoffs at several price points so the number you choose is yours, made with the full picture in front of you.

Our Track Record

A team built on repeat clients and referrals

The Flanders Team has completed 345+ transactions and $101M+ in volume since 2018, and has earned hundreds of 5-star reviews across Zillow, Realtor.com, Google, and Facebook. Most of our business comes from repeat clients and referrals, which is the metric we actually watch, because it only goes up when the experience was worth talking about.

Full-time, experienced representation is not the norm across the industry. A large share of licensees nationally close only a handful of transactions in a given year, which means the person listing a home may be doing it for the first time in months. Selling a home is not a task that rewards infrequent practice. We do this every week, in these specific markets, and the process above exists because we have run it enough times to know where deals actually go sideways.

Production figures are Flanders Team totals since 2018. Comparisons above refer to general industry patterns in agent transaction volume, not to any specific competing agent or brokerage.

Where We Sell

Ankeny · Johnston · Huxley · Polk City · Altoona · Bondurant · Grimes · Urbandale · Waukee · West Des Moines · Ames · Gilbert · Pleasant Hill · Norwalk · Indianola · Adel · Madrid · Slater · Cambridge · Boone · and 30+ Central Iowa communities

Want this plan run on your home?

Start with an accurate number. We will put together pricing, a timeline, and a marketing plan specific to your property, with no obligation to list.

Get my home value Schedule a seller consultation