The full plan, start to finish. What we do, when we do it, and why each step protects your timeline and your net proceeds.
Most sellers have sat through a listing presentation that was mostly a slideshow about the agent. This is not that. Below is the actual process we run on every listing, the marketing your home receives, and the standards we hold ourselves to.
Selling well is not luck. It is preparation, positioning, and a plan you can see in advance.
Those three words are the filter for every decision we make on your listing. Proactive means you hear from us before you have to ask. Relationship-driven means we would rather give you honest guidance than an easy answer. Referable means we are building a business you would feel comfortable recommending, which is only possible if the experience is genuinely good.
Two things move a seller's outcome more than anything else: how ready the home is when it launches, and whether the price matches what the market will actually pay right now. Price band matters more than most sellers expect - Central Iowa has three housing markets right now shows how differently each band behaves.
A home that launches prepared tends to spend less time on the market. Less time on the market means fewer weekends cleaning, fewer interruptions, fewer strangers walking through, and less pressure to accept a weak offer because the listing has gone stale. Homes that sit long enough eventually attract price-reduction conversations instead of offer conversations.
Pricing works the same way. Aim too high, and we may miss the best weeks of buyer attention and momentum, when your actual buyer audience is looking. Aim too low, and there is the risk of leaving money on the table. We will walk you through the tradeoffs at several price points so the number you choose is yours, with the full picture and all of the cards on the table.
The Flanders Team has completed 345+ transactions and $101M+ in volume since 2018, and has earned 200+ 5-star team reviews across Zillow, Realtor.com, Google, and Facebook. Most of our business comes from repeat clients and referrals, which is the metric we actually watch, because it only goes up when the experience was worth talking about. You can read what past clients wrote, word for word, on the client reviews page.
Full-time, experienced representation is not the norm across the industry. A large share of licensees nationally close only a handful of transactions in a given year, which means the person listing a home may be doing it for the first time in months. Selling a home is not a task that rewards infrequent practice. We do this every week, in these specific markets, and the process above exists because we have run it enough times to know where deals actually go sideways.
Production figures are Flanders Team totals since 2018. Comparisons above refer to general industry patterns in agent transaction volume, not to any specific competing agent or brokerage.
Ankeny · Johnston · Huxley · Polk City · Altoona · Bondurant · Grimes · Urbandale · Waukee · West Des Moines · Ames · Gilbert · Pleasant Hill · Norwalk · Indianola · Adel · Madrid · Slater · Cambridge · Boone · and 30+ Central Iowa communities
Start with an accurate number. We will put together pricing, a timeline, and a marketing plan specific to your property, with no obligation to list.